Saving our Species Masterbrand non-corporate visual identity refresh
NSW Department of Climate Change, Energy, the Environment and Water

Saving our Species (SoS), a long-standing program in NSW Government aiding in threatened species conservation, was required to undergo a visual identity refresh to fall in-line with the NSW Government’s Masterbrand guidelines.

Many considerations were made to ensure that not only did we stay in line with NSW Government’s brand guidelines, but that we maintain the audience’s focus on the many threatened species that the Saving our Species program is working to save in NSW. The visual identity refresh was implemented across all of Saving our Species’ communications collateral – from print promotions, event signage and video.

Tasks: Art direction, concept work, design and motion graphics. Date: 2024
Credits:
Jade Chan. Concept work, design and motion graphics.
Maddi Moulton. Concept work and design.